WATCH WEEK ASPEN
A redesigned event map created for Oliver Smith Jeweler’s Aspen Watch Week. The goal was to transform essential location and event information into a polished, intuitive piece that aligned with the elevated experience of the brand and event.
PROJECT OVERVIEW
MY ROLE: DESIGNER
Working alongside the Head of Creative and in-house marketing team, I helped organize and translate complex information into a clear visual hierarchy. The design balanced function with a refined brand presentation, making the map easy to navigate while maintaining a premium look and feel.
DESIGN APPROACH
The map was developed with close attention to readability, layout, typography, and the relationship between informational
and branded elements. Each decision was made to help guests quickly understand the event environment without sacrificing
visual impact.
Creative Partners: Abiel V. & Kayla V.