BRANDING DESIGN
PROJECT OVERVIEW
A flexible brand identity created for an emerging Pilates business with plans to grow from social media into private sessions, group classes, pop-up events, and on-demand digital offerings.
MY ROLE: BRAND DESIGNER
I translated the founder’s vision for a calm, neutral,
and approachable wellness brand into a visual identity designed to support both its initial launch and
future growth.
CREATIVE APPROACH
The identity balances softness and movement with a clean, contemporary structure. The resulting system was designed to feel welcoming and grounded while remaining versatile enough to work across social media, event materials, and future digital applications.
By considering the brand’s long-term ambitions from the beginning, I created an identity that could evolve alongside the business instead of serving only its immediate launch needs.
DELIVERABLES
Brand identity
Logo system
Color and typography direction
Social media applications
Scalable visual framework
Dec 2022-May 2023
PHX, AZ