BRANDING &
WEBSITE DESIGN
An ongoing brand evolution and website redesign for Briana Lee Photography. As the photographer’s editing style and business matured, the existing identity needed to evolve into a more refined visual experience that better represented her work and ideal clientele.
PROJECT OVERVIEW
Beginning with the brand identity in 2022, I collaborated with Briana to develop a more elevated and cohesive visual direction. I later carried that direction into the website, creating consistency between her photography, brand presentation, and digital client experience.
MY ROLE: BRAND & WEB DESIGNER
The visual system was designed to complement the photography rather than compete with it. Refined typography, restrained styling, and editorial-inspired layouts create an elegant framework that allows the imagery to remain the central focus.
The website extends the identity into a functional digital experience, helping prospective clients understand Briana’s style, services, and approach through a cohesive brand journey.
CREATIVE APPROACH
Brand identity evolution
Creative direction
Typography and visual system
Website design (template ready)
Digital brand applications
DELIVERABLES
Photography: Briana Lee Photography