Be About It
Card Game & Packaging Design

Aug 2025 - Sep 2025
PHX, AZ

PROJECT OVERVIEW

BE ABOUT IT is a custom card game developed for Nox Group, designed to bring the brand's identity to life through an engaging, interactive experience. The project included the design of the complete card deck and custom packaging, combining bold visual storytelling with functional print design.

MY ROLE: BRAND DESIGNER

Led the graphic design and print production of the card game, including individual card designs, packaging artwork, and custom die-cut layouts. Prepared production-ready files in Adobe Illustrator for physical printing and assembly.

CREATIVE APPROACH

Developed a bold, high-contrast visual direction using geometric patterns, expressive typography, and Nox Group's established brand elements. Created two distinct packaging variations, maintaining visual consistency across the box and individual cards. Carefully considered structural layout, fold lines, and die-cut specifications to ensure the designs translated seamlessly from digital artwork to a finished physical product.

DELIVERABLES

  • Custom card game design

  • Individual card layouts and artwork

  • Two packaging design variations

  • Custom packaging dielines and fold layouts

  • Print-ready Adobe Illustrator production files

  • Final printed card game and packaging