ANNIVERSARY
BRANDING DESIGN
Feb 2023 - April 2024
PHX, AZ
PROJECT OVERVIEW
A multi-channel anniversary campaign created to celebrate the company’s history while expressing its continued growth and evolution. The campaign extended across environmental design, event collateral, apparel, invitations, and social media.
MY ROLE: BRAND DESIGNER
I helped translate the anniversary concept into a cohesive visual system across physical and digital touchpoints. My contributions included anniversary logo exploration, a large-scale backlit installation, apparel, save-the-date collateral, and supporting social assets.
CREATIVE APPROACH
The visual direction combined archival photography, bold typography, layered collage elements, and company milestones to create a design language that felt both historically grounded and forward-looking.
Rather than treating each piece as an individual deliverable, the campaign was designed as a flexible system that could scale from a large environmental installation to smaller print and digital applications while maintaining a consistent visual identity.
DELIVERABLES
Anniversary identity exploration
Large-scale backlit environmental design
Event collateral and invitations
Apparel and sticker design
Social campaign assets
Photography: Luis R
Design Lead: Joe Z